We believe Pure Play unleashes kids’ superpowers


Apps for play

We design digital toys not just for kids, but with kids.

  • Pure Play

    Open-ended fun from a kid's perspective.

  • No Tricks

    In-app purchases? Third-party ads? Nope.

  • Gender Neutral

    No pink or blue aisles. Digital toys for all kids.


Shop great Toca wear to you kids

  • Free Shipping

    Buy for over €40 and get free shipping

  • Fast Delivery

    We ship within 2-3 business days

  • Secure Payment

    We use secure payment with Visa or Mastercard

Pure Play Parenting

Daily articles and advice from our experts.

  • Family Life

    Get tips on how play can benefit your family.

  • Kids' Development

    Learn the positive effects play has on your kid.

  • Pure Play

    Find ways to unleash your kid's superpowers.